Thursday 16 Oct 2025
New railway timepiece marks new beginning for Britain’s railway and celebrates 200 years of trains
- Region & Route:
- National
Today, Network Rail and partners across the Government and railway industry marked the launch of the railway’s first national clock design for over 50 years*, at London Bridge station.
The London timepiece by WPP brand design agency Design Bridge and Partners was the winning entry in an international design competition run in a partnership between Network Rail and the Royal Institute of British Architects and the Design Museum.
Selected out of more than 100 entrants, Design Bridge and Partners’ winning piece was chosen as it works as a physical and digital timepiece, while reflecting the design and brand history of the railway and most importantly, make it easy to know what time it is in a busy railway station.
The railway clock has been designed to provide an easy to read and accessible clock that passengers can read on the move, as well as providing a place to meet and help navigate busy stations.
Now created as a huge 1.8m physical clock at London Bridge, the rail clock will also appear in digital form on departure boards across the network, launching across several other Network Rail-managed stations today, including London Waterloo, London Victoria and London Charing Cross station.
Rail Minister Lord Peter Hendy, said: “British ingenuity and passion are the foundations of the railway, from the very first passenger service 200 years ago to the millions of rail journeys now taken every day. This clock represents a bridge between the historic past and a new future for our railways.
“As part of our Plan for Change, this Government will create an integrated railway network that’s more reliable, consistent, efficient and accountable, thus delivering growth, jobs and homes. Good design, like this brilliant, clever timepiece, is a fundamental part of achieving this.”
Anthony Dewar, Network Rail, commented: “Two hundred years after the first railway opened in Britain, we’re about to embark on a new journey as a railway, putting passengers first. Part of that journey will be giving everyone the same positive experience across all parts of the network, and design is central to that.
“A clock is the first thing people look for when they arrive at a station. The railway is driven by time, being ‘on time’ is our promise to passengers, and clocks have always provided landmarks for people to meet at and use to navigate their way around stations. This design provides a proud and eye-catching centrepiece and acts as a brilliant reminder of the new journey we’re about to undertake together.”
Mark Wood, Creative Partner, Design Bridge and Partners, said: “We are incredibly proud to have won the ‘Timepiece for the Railway’ competition. Our partnership with Network Rail, RIBA and the Design Museum has been highly collaborative, and seeing Rail Clock come to life is immensely rewarding. Our ambition was to create a new icon of British design that creates lasting impact, and we hope Rail Clock becomes the face of time across the railway for many years to come.”
Rail Clock was created with advice from accessibility experts, using easy-to-read numbers in a slightly amended version of the railway’s own typeface, Rail Alphabet 2. The famous railway double arrow logo splits and travels round the rim of the clock every 60 seconds, giving a calm centrepiece to bustling stations. Margaret Calvert, designer of Rail Alphabet, and Gerry Barney, creator of the double arrow logo, were consulted in the clock’s creation.
Chris Williamson, RIBA President, said: “We were thrilled to partner with Network Rail and The Design Museum on this exciting initiative. Architecture competitions are vital for driving innovation, new approaches to design and showcasing the vast talent within our industry and we look forward to seeing the winning entry come to life and become a central piece to our railways.”
Rail Clock can also be adapted for use in any digital format, from phones to smart watches. Developed in partnership with professional services company Cognizant, the clock will be made available to the public as a watchface via the Android app stores in the coming months.
Margaret Calvert, Competition Judge, said: “We were looking for something exceptional. And the outcome is an accessible piece of design that's made for everyone who uses the railway.”
Gerry Barney, Creator of The Double Arrow, said: “In 1965, It was wonderful to win the competition to design the symbol of our railway: "The Double Arrow". Now in 2025, I’m thrilled to see the winning entry that continues to celebrate it in a new timepiece for future generations of rail passengers to enjoy – What Design Bridge and Partners have created is really magic.”
London Bridge station is the perfect location to launch the physical clock as it was home to the second electrically-controlled railway clock in the world, installed in 1852, linked to a master clock at the Royal Observatory in Greenwich. The 1.8m diameter physical clock unveiled today at London Bridge is the station’s first major timepiece since it was rebuilt in 2018 and is a proud link to the past.
*The last national clock design for Britain’s railways was created as part of British Rail’s 1974 design manual. Since privatisation in 1996, the railway has had multiple clocks of many different designs.
** Lewisham station had the honour of being the first station, owing to its proximity to Greenwich.
Notes to Editors
Design
The 1.8-metre timepiece takes inspiration from the timeless graphic symbol of the railway: the iconic double arrow logo, created by Gerry Barney in 1965. The double arrow motif is dynamically integrated into the clock face, with its two halves travelling in opposing directions, converging precisely every 30 seconds. This subtle yet powerful visual metaphor speaks to the constant flow and convergence of journeys.
At its heart, a bold 24-hour display features an updated iteration of the railway’s own typeface, Rail Alphabet Two, originally developed by Margaret Calvert and digitised by Henrik Kubel.
Design Bridge and Partners consulted with accessibility experts to ensure more people will be able to read the time and be presented with simpler and more legible digital content. The result is a truly accessible physical and digital clock that’s designed for everyone.
International design competition
The RIBA Design Competition was launched in April 2023 and sought anonymous design proposals. More than 100 entries were received from 14 different countries including Australia, Hong Kong and the United States. Five entries were selected to develop their designs further ahead of the winner being selected. The other shortlisted designs were from: AREP, Paris; Matter, Bath and Seymourpowell, London.
Railway time
Britain’s railway clocks played a major role in the creation of unified time across the country. Prior to the 1830s most cities in the country had their own time zones, most notably Bristol. When the railways tied the country together, there was suddenly a need to create “railway time”.
At first trains carried “master clocks” that were set in London at the start of their journeys and locked away so they couldn’t be tampered with. At each station on the way out into the country, the stations would set their own clocks by it.
When the telegraph arrived in 1841 it took over the job and as noted, by 1852 electrically controlled clocks were invented and stations began to be hooked directly to Greenwich.
Bristol hung on to its own time alongside “London Time” until Greenwich Mean Time became law in 1880 but the Corn Exchange clock in the city centre still has two-minute hands proudly showing Bristol Time alongside GMT, only 10 minutes slower.
About Design Bridge and Partners
A WPP creative company, Design Bridge and Partners is a global brand design agency. With 900 creative minds across 16 studios worldwide, we design brands with the power to move people, because brands that move people move the world.
We work in partnership with our clients to unleash the full value of their brand through differentiated brand strategy that defines what they stand for, and distinctive brand design that ensures they stand out.
We are proud to be the world's most awarded brand design agency, with 23 Cannes Lions, and Silver at Campaign’s Global Branding Agency of the Year 2024. Globally, our clients include the BBC, Coca-Cola, Diageo, Heineken, HSBC, Lenovo, Mastercard, Mondelez, NASA Artemis, Tencent, Reckitt, and Unilever.
Additional quotes
Rohit Gupta, UK&I Managing Director at Cognizant, said: “Time is at the very heart of the railway experience, and we are proud to have worked with Network Rail and partners to bring this iconic design to smart watches. By making the Rail Clock accessible across devices, we are helping ensure that passengers can enjoy a consistent, modern and inclusive experience. Building on our track record of supporting government departments and national infrastructure, Cognizant is committed to help shape a more connected, digital future for Britain’s railways.”
Credits
In partnership with Network Rail, RIBA, the Design Museum and Design Bridge and Partners (WPP).
Special thanks to Margaret Calvert, Henrik Kubel, Gerry Barney, Infotec and Cognizant.
Contact information
Passengers / community members
Network Rail national helpline
03457 11 41 41
Latest travel advice
Please visit National Rail Enquiries
Journalists
Tala Ghannam
Media Relations Manager - National
Network Rail
020 3356 8700
tala.ghannam2@networkrail.co.uk
About Network Rail
We own, operate and develop Britain's railway infrastructure; that's 20,000 miles of track, 30,000 bridges, tunnels and viaducts and the thousands of signals, level crossings and stations. We run 20 of the UK's largest stations while all the others, over 2,500, are run by the country's train operating companies.
Usually, there are almost five million journeys made in the UK and over 600 freight trains run on the network. People depend on Britain's railway for their daily commute, to visit friends and loved ones and to get them home safe every day. Our role is to deliver a safe and reliable railway, so we carefully manage and deliver thousands of projects every year that form part of the multi-billion pound Railway Upgrade Plan, to grow and expand the nation's railway network to respond to the tremendous growth and demand the railway has experienced - a doubling of passenger journeys over the past 20 years.
Follow us on Twitter: @networkrail
Visit our online newsroom: www.networkrailmediacentre.co.uk