Tuesday 20 Jan 2009
NETWORK RAIL’S LIVERPOOL STREET STATION TAKES CENTRE STAGE IN NEW TV COMMERCIAL FOR T-MOBILE
- Region & Route:
- National
Passengers using Network Rail’s London Liverpool Street station on Thursday, 15 January 2009, were taken by surprise when 350 people standing on the concourse suddenly began to dance in time to a specially choreographed routine.
The exciting dance routine, which combined elements of disco, ballroom and hip-hop, is the basis for T-Mobile’s new television commercial ‘Dance’. Created by advertising agency Saatchi & Saatchi, the commercial premiered on Friday, 16 January 2009, taking over an entire commercial break in Celebrity Big Brother on Channel 4.
Filmed in a ‘guerrilla-style’, with hidden cameras around the station to capture the spontaneous reactions of London commuters as the dance troupe busted their moves, the commercial was edited in just 36 hours.
Hundreds of hours of careful planning went into making this unique commercial, particularly by Network Rail’s commercial filming team, who were the central point of contact.
Rachel Whitburn, Network Rail Commercial Filming Manager, comments: “This was a really tough, but thoroughly enjoyable project to be part of.
“When the advertising agency and Film London first approached us with the idea of making such a unique commercial at London Liverpool Street station whilst it was open we thought they were kidding. However, when we sat down with the both of them and spent considerable time going through their plans until we were happy that the operation of the station and our number one consideration, passengers, wouldn’t be impacted.
“The end result is absolutely fantastic and true testament to the teamwork of all parties involved particularly our station management, operational property, retail and national businesses, and operational and customer services teams.
“This commercial provides a great opportunity to promote London and furthermore showcase one of Network Rail’s most widely used and popular filming locations.”
To see the commercial click on: http://uk.youtube.com/watch?v=AuUU9PeyR1g.
Notes to editors
Previous filming at London Liverpool Street station 1996 - Mission Impossible (feature film) 2005 - Brick Lane (feature film) 2006 – Stormbreaker (feature film) 2008 - Above Suspicion (TV drama) 2008 - Spooks (TV drama) 2008 - The Apprentice (TV drama) *Images available on request in jpeg format.Contact information
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We own, operate and develop Britain's railway infrastructure; that's 20,000 miles of track, 30,000 bridges, tunnels and viaducts and the thousands of signals, level crossings and stations. We run 20 of the UK's largest stations while all the others, over 2,500, are run by the country's train operating companies.
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