Wednesday 5 Dec 2018
VIDEO: Network Rail partners with Thomas & Friends™ to teach children railway safety
- Rail industry teams up with Thomas the Tank Engine to teach children how to stay safe on the railway
- Free book is distributed in libraries, nurseries and doctor's surgeries across south London, Kent, Sussex and Surrey
- Lord Mayor of Canterbury launches book by reading to children at Choo Choo day nursery in Whitstable
Network Rail has teamed up with the world’s most famous blue engine and preschooler favourite, Thomas the Tank Engine™, to teach children how to stay safe on the railway.
The Stay Safe with Thomas story book sees the mischievous Thomas putting himself and his friends in danger, instead of staying safe. He learns valuable lessons on the dangers of ignoring red lights at level crossings, leaving gates open to allow animals on to the tracks and standing too close to the edge of a platform.
Network Rail, along with British Transport Police, hopes the story book will encourage parents to discuss rail safety with their young children, in the same manner that they teach them about other dangers they may encounter when out and about.
“The railway is full of both obvious and hidden dangers” said Nicola Dooris, community safety manager at Network Rail south east.
“By offering parents an engaging and fun way to talk to their children at a young age about safety on the railway, we hope children will grow up knowing the dangers and keep themselves and their friends safe.”
Nicola launched the new book with the help of Lord Mayor of Canterbury, Cllr Colin Spooner, by reading it to the children at Choo Choo day nursery in Whitstable, Kent.
Cllr Colin Spooner said: "It was an absolute pleasure to read to the children at Choo Choo nursery and reinforce the rail safety message in a way they can understand.
"By starting to explain the rules to children at this early age, I hope we can teach them how to stay safe now and when they start using the railways in the future.
"This is a fantastic example of Network Rail being proactive and taking its message out into the community where it can have maximum impact."
Nicola Dooris, community safety manager at Network Rail, with Cllr Colin Spooner, Lord Mayor of Canterbury, and staff and children at Choo Choo Day Nursery
The launch of the story book follows the You vs Train campaign, run by the rail industry and the British Transport Police (BTP), which targeted older children and teenagers to warn them the railway isn’t a playground.
The number of young people taking risks on the railway track has doubled in the South East since 2014. In the last 12 months alone, seven young people under the age of 18 lost their lives and a further 48 people have suffered life changing injuries across the UK.
Superintendent Susan Peters said: “We are delighted to be collaborating on this initiative, our focus is keeping people safe and working with such a well-known children’s television character is exciting.
“This Thomas the Tank engine story book gives us an engaging and accessible way to ensure essential safety messaging is reaching young children. Although BTP runs activity through the year to educate the public of the seen and unseen dangers in and around the railway tracks, we hope that being able to discuss this subject through the use of these books will make our safety messages go further.”
Network Rail and the British Transport Police (BTP) are distributing copies of the book to local libraries, nurseries and doctors’ surgeries across the country. A free, electronic version of the book is available to download at www.networkrail.co.uk/thomas
Notes to Editors
For all media enquiries please contact the Network Rail media team on 020 3356 870 or email@example.com
About Network Rail
We own, operate and develop Britain’s railway infrastructure; that’s 20,000 miles of track, 30,000 bridges, tunnels and viaducts and the thousands of signals, level crossings and stations. We run 20 of the UK’s largest stations while all the others, over 2,500, are run by the country’s train operating companies.
Every day, there are more than 4.6 million journeys made in the UK and over 600 freight trains run on the network. People depend on Britain’s railway for their daily commute, to visit friends and loved ones and to get them home safe every day. Our role is to deliver a safe and reliable railway, so we carefully manage and deliver thousands of projects every year that form part of the multi-billion-pound Railway Upgrade Plan, to grow and expand the nation’s railway network to respond to the tremendous growth and demand the railway has experienced – a doubling of passenger journeys over the past 20 years. We are building a better railway for a better Britain.
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher‑Price® and Thomas & Friends™, as well as other popular brands that they own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 40 locations and sell products in more than 150 countries in
collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit them online at www.mattel.com
About Thomas & Friends™
Thomas the Tank Engine™ was created over 70 years ago, by a British clergyman, the Rev. W. Awdry, as a storybook for his son. That story quickly grew to become the award-winning #1 preschool train brand franchise it is today, enjoyed by families in more than 160 territories and over 55 languages
across multiple touch-points and formats, including: 500+ original TV shows; 12 feature-length films; selling 1 engine every second; apps; toys; consumer products; publishing; live attractions and much more. Thomas & Friends™ is viewable on more than 30 world-class broadcasters including Nick Jr. in
the US, Super RTL in Germany, and on Five’s Milkshake! in the UK. Thomas & Friends™ can also be viewed across digital platforms including Hulu, iTunes, YouTube and more. On YouTube, the Thomas & Friends™ channel has had over 1.16 billion lifetime views, over 909k subscribers and 2.6MM
engagements. For more information about the world of Thomas & Friends™, please visit www.thomasandfriends.com and facebook.com/thomasandfriends
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About Network Rail
We own, operate and develop Britain's railway infrastructure; that's 20,000 miles of track, 30,000 bridges, tunnels and viaducts and the thousands of signals, level crossings and stations. We run 20 of the UK's largest stations while all the others, over 2,500, are run by the country's train operating companies.
Every day, there are more than 4.8 million journeys made in the UK and over 600 freight trains run on the network. People depend on Britain's railway for their daily commute, to visit friends and loved ones and to get them home safe every day. Our role is to deliver a safe and reliable railway, so we carefully manage and deliver thousands of projects every year that form part of the multi-billion pound Railway Upgrade Plan, to grow and expand the nation's railway network to respond to the tremendous growth and demand the railway has experienced - a doubling of passenger journeys over the past 20 years.