Friday 8 Dec 2017
Network Rail has Christmas wrapped up for station shoppers
Shoppers at three of the country’s busiest railway stations will be able to benefit from a free Christmas wrapping service for gifts bought in station shops.
Network Rail’s present-shaped ‘Wrapland’ pop-up stand is being gifted to Glasgow Central, London Victoria and London Waterloo stations in December, providing the three quarters of a million people who use these stations each day a chance to save precious time on wrapping presents during the busy Christmas period.
Wrapland opened initially in Glasgow Central from 6-7 December, and will move to London Victoria for the 13-14 December and London Waterloo on 18-19 December. The stand will be open from 10am to 8pm.
Recent figures show that gifting retailers at Network Rail managed stations have seen total sales growth of 14.81% over the last year, showing that more gifts are being bought at stations. This has been prompted by a number of high end retailers such as Oliver Bonas in Glasgow, Neal’s Yard Remedies in London Victoria and Links of London in London Waterloo.
To showcase the seasonal offer at these stations, selected retailers will also be giving away free product samples at the stand.
Alongside the stand, Network Rail will host a collection point for donations to its charity partner Barnardo’s, and will launch a social media competition where station users are encouraged to pose for photos behind a Christmas-themed “head-in-the-hole” board and Tweet their photo for a chance to win a Christmas hamper.
Hamish Kiernan, Commercial Director of Retail, Network Rail, said: “Christmas is a busy time of year and our station retailers provide a convenient way for time-pressed shoppers to select a range of gifts for friends and family, from chocolates and flowers to jewellery and fashion items.
“Wrapland is just one example of how we use the space in our stations to host innovative events and create experiences that surprise and delight station users. We’ve worked hard to create a diverse and high-quality retail offer that makes these stations fantastic shopping destinations in their own right, and Wrapland is a great way of showcasing this.
“We also are proud to be supporting our charity partner Barnardo’s alongside the event, highlighting how stations can act as a hub for a host of schemes which deliver positive benefits to the communities they serve.”
About Network Rail
We own, operate and develop Britain's railway infrastructure; that's 20,000 miles of track, 30,000 bridges, tunnels and viaducts and the thousands of signals, level crossings and stations. We run 19 of the UK's largest stations while all the others, over 2,500, are run by the country's train operating companies.
Every day, more than 4.6 million journeys are made in the UK. People depend on Britain's railway for their daily commute, to visit friends and loved ones and to get them home safe every day. Our role is to deliver a safe and reliable railway, so we carefully manage and deliver thousands of projects every year that form part of the multi-billion pound Railway Upgrade Plan, to grow and expand the nation's railway network to respond to the tremendous growth and demand the railway has experienced - a doubling of passenger journeys over the past 20 years.
We are building a better railway for a better Britain.