Network Rail embraces social channels as new Snapchat filter goes live: Hollie from Network Rail-2

Friday 6 Oct 2017

Network Rail embraces social channels as new Snapchat filter goes live

London North Eastern & East Midlands

Get your hard hats and hi vis at the ready! A new Snapchat filter is now available at stations along the East Coast and Midland Main Lines as Network Rail continues its bold campaign to attract new talent to the rail industry.

The creative filter will allow users of the social media platform to pose while wearing a blue hard hat when inside Newcastle, Leeds, York, Doncaster and Sheffield stations.

It’s all part of a drive to change the perception of the rail industry among young people and raise awareness of the number of railway apprenticeships available, particularly across the north.

Passenger numbers on our railways have doubled in the past 20 years, with the increased demand putting additional strain on a network which requires ever more maintenance. Network Rail is now taking steps to prepare the railway for even more success in the decades to come.

Sophie Jones, senior HR business partner for Network Rail, said: “Our figures highlight the need to attract young talent to Network Rail to prevent a skills gap in the future. Besides losing valuable skills as our current workforce start to approach retirement, it’s also important to have a diverse workforce.

“The Snapchat filter is a fun way we’re looking at of making Network Rail one of the first areas young people consider when they’re making decisions about jobs, training and careers."

Rob McIntosh, route managing director for Network Rail, believes changing the way Network Rail approaches recruitment and diversity in the workforce is vital.

“We are behind the times when it comes to diversity and inclusion and that has to change. For the railway to appeal to people from a range of different backgrounds in the future we need to improve the way we reach out.

“Network Rail offers brilliant opportunities for apprentices and our apprenticeship scheme is one of the best out there. With the ever changing technology platforms that exist today, people engage with organisations differently and this Snapchat filter is a small but significant step towards engaging with an audience in a way that we have not done before.”

To become an Network Rail apprentice visit

Contact information

Passengers / community members
Network Rail national helpline
03457 11 41 41

Latest travel advice
Please visit National Rail Enquiries

Network Rail press office - Toby Higgins
Media relations manager (London North Eastern & East Midlands route)
Network Rail
01904 383180 / 07850 406724

About Network Rail

Network Rail owns, manages and develops Britain's railway - the 20,000 miles of track, 40,000 bridges and viaducts and the thousands of signals, level crossings and stations (the largest of which we also run). In partnership with train operators we help people take more than 1.65bn journeys by rail every year and move hundreds of millions of tonnes of freight, saving almost 8m lorry journeys. We employ 38,000 people across Britain and work round-the-clock, each and every day, to provide a safe, reliable railway.

About the Railway Upgrade Plan

The Railway Upgrade Plan is Network Rail's investment plan for Britain's railways. It makes up two-thirds of Network Rail's £40bn spending priorities for the five years to 2019 and represents the biggest sustained programme of rail modernisation since the Victoria era. It is designed to provide more capacity, relieve crowding and respond to the tremendous growth Britain's railways continue to experience; passenger numbers have doubled in the past 20 years and are set to double again over the next 25 years - so we need to continue to invest in building a bigger, better railway. For passengers, that means:

  • longer, faster more frequent trains;
  • better, more reliable infrastructure; and
  • better facilities for passengers, especially at stations.

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