Media centre

Wednesday 20 Jul 2005

NETWORK RAIL ADVERTISING DEAL BRINGS £200 MILLION TO THE RAILWAY

Region & Route:

National

Network Rail has announced the signing of a major contract with Maiden Outdoor Advertising Ltd, which will generate more than £200 million that will be invested in the rail network over the next decade. The contract covers advertising rights on Network Rail’s ‘roadside estate’. This consists of more than of 3,000 structures, mainly located alongside roads, railway tracks and on bridges and viaducts. The winning contractor will also have the opportunity, subject to approvals, to install additional structures for advertising hoardings across the estate. The 10-year exclusive concession – representing almost 10% of the roadside market – was won by Maiden after a competitive tendering process under OJEU rules. Advertising rights at Network Rail’s 2,500 stations are covered by separate agreements and do not form part of this concession. John Pike, Head of Commercial Property at Network Rail said: “This deal secures an important revenue stream for Network Rail. Working closely with Maiden we can ensure that we make the most of our property portfolio and direct the funds into rebuilding Britain’s railways.”