Media centre

Friday 21 Jan 2011

LONDON BRIDGE BILLBOARD GIVES PASSENGERS SOMETHING TO THINK ABOUT

Region & Route:

National

Passengers travelling through London Bridge station this month will be met with a powerful message from Network Rail’s charity partner Cancer Research UK. Network Rail has teamed up with its chosen charity and donated a giant billboard at London Bridge station to help raise awareness of the risks of cancer.

 

Located near the main entrance of the station, the impactful billboard aims to catch the attention of the 70,000 passengers passing through the station every day. Network Rail has donated the space for at least three months, during which time the charity hopes to keep the message on the amount of people affected by cancer in the forefront of passengers’ minds.

Back in April this year, Cancer Research UK was voted by Network Rail employees as their charity of choice for 2010 – 2012, with the aim of raising £1m over the next two years to help beat cancer.

Michelle Cartoon, corporate responsibility executive at Network Rail said: “London Bridge is one of the country’s busiest stations so thousands of people will get to see the important message from Cancer Research UK. The advertising space at our stations allows us an unrivalled opportunity to support our charity of choice. We’re really proud to help Cancer Research UK push out their powerful message.”

Speaking of the opportunity, Sara Rees, business development manager at Cancer Research UK, said: “We wanted to showcase the incidence of cancer in a highly relevant way and by using these numbers we feel we will achieve an immediate then sustained impact amongst commuters. We would like to thank Network Rail for this kind donation, and for raising invaluable funds and gifts-in-kind over the last nine months for our life-saving research. We are very much looking forward to continuing this fantastic partnership.”