Christmas sales soar at Leeds station: Leeds station-6

Thursday 19 Jan 2017

Christmas sales soar at Leeds station

Route:
London North Eastern & East Midlands
  • Leeds station sales up 15% on last Christmas
  • Network Rail reports 9.5% sales growth across its managed stations over the festive period
  • 32% of total station users – almost 34 million people across Britain - visited a station retailer between 19 November and 24 December

 

New results released today by Network Rail reveal that station retail sales for the festive period grew by 9.5%* compared to last year, showing stations are becoming key destinations for last-minute gifts, supermarket shopping and pre-Christmas dining.

Leeds’ performance was better still, with total sales growth of 15% recorded in this busy period.

These figures come as the British Retail Consortium's 'Sales Monitor' recorded a year-on-year sales increase of 1% for December.

Across the festive period (19 November to 24 December), 106 million people – more than one-and-a-half times the entire population of the UK – visited Network Rail’s stations, an increase of just under 10% on the same period last year. Almost one in three (32%) station visitors entered a retail outlet, and the increase in station retail purchases equates to total sales of over £83million during this busy period.

  • Overall Christmas sales increased most at Edinburgh Waverley (+41%), Birmingham New Street (+26%) and Leeds (+15%) 
  • Food and drink outlets performed particularly well, with the top five outlets in stations recording an average of 50% growth over the period.
  • Retail outlets, driven by gift purchases, also performed well, growing by 24%. Station supermarket sales remained strong, growing by 4% over the festive period.
  • 10 Network Rail managed stations recorded double-digit sales growth

The festive sales surge is boosted by sector-leading outlets across Network Rail’s managed station portfolio, including Leeds - where the retail offer includes brands such as Boots and Body Shop and M&S Simply Food and Sainsbury’s. This is complemented with a range of food and beverage units featuring two great pubs and a wider choice of coffee and food-on-the-go outlets.

Nationally, recent high-profile additions include: The Bookshop by WHSmith and Hema shop at Euston, Kiko cosmetics at Birmingham New Street, as well as Urban Decay cosmetics at King’s Cross and James Martin Kitchen at Manchester Piccadilly.

David Biggs, Network Rail’s managing director of property, said: “The quality and diversity of gifts, food and beverage options now available to station users is a direct result of station investment across Britain, including in crucial regional hubs such as Leeds. Our major retail developments and strategy to bring in new and exciting retailers is helping us achieve our long term goal of improving the station experience for our customers, while crucially generating vital funds to reinvest back into the railway.”

Over the last five years, Network Rail’s ongoing investment at stations across the UK has helped deliver stations that are not just places to travel to and from, but destinations in their own right. This investment is continuing with retail enhancement projects planned across Network Rail’s station network including Leeds, as well as London’s Liverpool Street, Paddington, Euston and London Bridge stations.

 ENDS

Notes to editors

Our managed stations

National stations

London stations

Birmingham New Street

Cannon Street

Bristol Temple Meads

Charing Cross

Edinburgh Waverley

Euston

Glasgow Central

King’s Cross

Leeds

London Bridge

Liverpool Lime Street

Liverpool Street

Manchester Piccadilly

Paddington

Reading

St Pancras International

(lower level)   Retail at St Pancras is managed by HS1

 

Victoria

 

Waterloo

 

*Based on station sales data recorded between 19 November and 24 December

Contact information

Pauline O'Brien, Chief press officer Network Rail 020 7904 7148 / 07734 649247 pauline.o'brien@networkrail.co.uk

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Chief press officer
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pauline.o'brien@networkrail.co.uk

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