Monday 11 Dec 2017
Birmingham shoppers lead station splurge as retail sales continue to rise
- Birmingham New Street station retail sales up 11.2% between July and September 2017
- Largest increase outside of London stations driven by growth in Birmingham’s food and homeware offer
- Network Rail celebrates five and a half years (22 quarters) of consecutive retail sales growth delivering £197m in total sales for the quarter
New statistics released today by Network Rail show that convenience continues to be king for busy commuters and shoppers, with Birmingham New Street station recording 11.2% retail sales growth in the last quarter – the largest increase of any station outside of London.
As well as popular on-the-go food and drink outlets, the sales surge at Birmingham New Street has been driven by a strong growth in a range of other categories including health and beauty (29.9%) and gifting (9.3%).
David Biggs, Managing Director of Network Rail Property, said: “These figures mark five and a half years of continuous growth, and this is testament to the hard work of our team, our great retail offer, and Network Rail’s continued investment in improving stations as part of our “Destinations Programme”.
“In today’s society people want variety and convenience and our stations offer just that. They give our busy customers a chance to grab gifts, fashion, and food while on the move, as well as offering a destination for sit-down meals, coffee, and socialising.
“These consistent improvements in results don’t come by accident; they show that we have an effective plan in place to create stations that are destinations in their own right, based on our intimate understanding of what our customers want.”
Across British stations the figures continue the trend of convenience shopping, as people buy more presents, fill up on more food, and socialise more at stations – with gifting (+14.8%), fast food (+9%) and bars/pubs (+6.1%) leading the growth this quarter.
Over 63m retail customers visited station retail outlets around Britain in the quarter and growth was spread across the country, with sales growth in Edinburgh Waverley (+6.8%) featuring prominently, alongside Bristol (+5.7%) and Manchester (+5.2%).
The figures also include a swell of sales growth at London Bridge (50.3%) and Paddington (46.3%) stations, as regeneration and investment of these key transport hubs continues to have a positive impact on retailers.
All profits from Network Rail retail activities are reinvested back in to the railway and plans are well underway for a programme of retail enhancement in 2018.
About Network Rail
Network Rail owns, manages and develops Britain's railway - the 20,000 miles of track, 40,000 bridges and viaducts and the thousands of signals, level crossings and stations (the largest of which we also run). In partnership with train operators we help people take more than 1.65bn journeys by rail every year and move hundreds of millions of tonnes of freight, saving almost 8m lorry journeys. We employ 38,000 people across Britain and work round-the-clock, each and every day, to provide a safe, reliable railway.
About the Railway Upgrade Plan
The Railway Upgrade Plan is Network Rail's investment plan for Britain's railways. It makes up two-thirds of Network Rail's £40bn spending priorities for the five years to 2019 and represents the biggest sustained programme of rail modernisation since the Victoria era. It is designed to provide more capacity, relieve crowding and respond to the tremendous growth Britain's railways continue to experience; passenger numbers have doubled in the past 20 years and are set to double again over the next 25 years - so we need to continue to invest in building a bigger, better railway. For passengers, that means:
- longer, faster more frequent trains;
- better, more reliable infrastructure; and
- better facilities for passengers, especially at stations.