Friday 11 Dec 2009
£100M BILLBOARD ADVERTISING PARTNER SOUGHT BY NETWORK RAIL
- Region & Route:
- National
Network Rail today announced it has begun its search for a media partner for its £100m roadside advertising contract. The company is looking to develop its nationwide roadside advertising business which accounts for around 8% of all large format advertising within the roadside sector - one of the biggest contracts of its type in Britain. Subject to negotiation, the contract could last up to five years, with an option to extend by a further two years.
Network Rail has over 3,000 advertising sites at over 2,000 locations across the country, including prime locations in London and other major cities. These include sites at Western Avenue, Royal Mint Street and High Street Kensington. Profits from the advertising contract will be reinvested into the railway.
David Biggs, commercial property director for Network Rail, commented: “We will secure over £1bn from commercial activities in the next five years, all of which will be reinvested into building a bigger and better railway. We are looking for the right partner to help us develop innovations for our roadside advertising business so that we can generate ever greater commercial return.”
Notes to editors
- Network Rail is the owner and operator of Britain’s railway
- Network Rail will generate over £1bn from commercial activities in the next five years. This would pay to transform New Street and King’s Cross stations combined, or put in place 5,000 km of new railway.
- As well as approximately 8% of the roadside advertising market, Network Rail has approximately 5% of the rail advertising market at its 18 managed stations. This is worth a further £26m a year.
Contact information
Passengers / community members
Network Rail national helpline
03457 11 41 41
Latest travel advice
Please visit National Rail Enquiries
Journalists
Network Rail press office - National
020 3356 8700
mediarelations@networkrail.co.uk
About Network Rail
We own, operate and develop Britain's railway infrastructure; that's 20,000 miles of track, 30,000 bridges, tunnels and viaducts and the thousands of signals, level crossings and stations. We run 20 of the UK's largest stations while all the others, over 2,500, are run by the country's train operating companies.
Usually, there are almost five million journeys made in the UK and over 600 freight trains run on the network. People depend on Britain's railway for their daily commute, to visit friends and loved ones and to get them home safe every day. Our role is to deliver a safe and reliable railway, so we carefully manage and deliver thousands of projects every year that form part of the multi-billion pound Railway Upgrade Plan, to grow and expand the nation's railway network to respond to the tremendous growth and demand the railway has experienced - a doubling of passenger journeys over the past 20 years.
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