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Friday 22 Sep 2006

LEVEL CROSSING SAFETY CAMPAIGN BILLBOARD CAMPAIGN COMES TO BRIERFIELD

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Date: Thursday, September 28 2006 Time: 4.30pm Location: Corner of High Street and Burnley Road, Brierfield Event: Gordon Prentice MP adds his support to Network Rail's 'Don't run the risk' level crossing campaign Contact: Hannah Cruickshank on 07717 877353 Network Rail’s hard-hitting ‘Don’t run the risk campaign’ is coming to Brierfield. On Thursday journalists and photographers are invited to witness Gordon Prentice MP endorsing the local campaign. Journalists will have the chance to interview Mr Prentice about the campaign. The posters are a key part of a £3m campaign by Network Rail, which features extensive nationwide and local advertising.  This includes television and radio adverts and the targeting of more than one million households with information leaflets. It is the largest public safety campaign ever run by the rail industry. The message is simple – level crossings are safe if used correctly – but if you run the risk the cost can be fatal. Gary Openshaw, Network Rail’s Area General Manager for Lancashire and Cumbria said: “Too many people die at level crossings every year – it is a senseless waste of life. Level crossings are safe if used correctly, but misuse them and your chance of surviving being hit by a train is virtually zero. “The seriousness we attach to this campaign is indicated by the extensive investment. It aims to shake the complacency of level crossing users who endanger themselves and others. We are urging them not to run the risk.”